ABOUT
I'm the Head of Commercial at Novelship, APAC's fastest growing online marketplace for limited edition sneakers, apparel, and collectibles, from highly-coveted brands including Air Jordan, Yeezy, Supreme, Fear of God, and more. In my role, I've successfully scaled our marketplace to over $15M USD in annual revenue, 120,000+ users, and 6 markets across APAC.
I specialise in data-driven, scalable growth strategies targeted at full-funnel marketing from acquisition and activation, all the way down to revenue and retention. I can help your company implement high-impact, short-term and long-term growth systems to meet your goals.
November 2018 - Present
HEAD OF COMMERCIAL | NOVELSHIP
Novelship is APAC's fastest growing online marketplace for limited edition sneakers, streetwear, and collectibles from the world's most popular brands including Air Jordan, adidas Yeezy, Supreme, Fear of God, and more.
Key Milestones
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$15,000,000+ USD in annual revenue.
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120,000+ users acquired.
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60,000+ successful transactions.
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40+ team members.
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6 buyer markets (SG, MY, ID, AU, NZ, TW).
Responsibilities
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Growth strategy and optimization.
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Marketing strategy and optmization.
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Sales and business development strategy and optimization.
January 2018 - November 2018
COFOUNDER & CEO | OMNIBLOC
Founded in 2018, Omnibloc was an HR-tech platform utilising machine learning and blockchain technology to automate technical hiring needs. As one of three cofounders and CEO, I oversaw business development, marketing, and fundraising efforts from January 2018 until exiting in November 2018.
Responsibilities
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Growth management.
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Business development.
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Marketing management.
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Fundraising.
October 2016 - November 2018
COO | BREAKTHROUGH INNOVATION LAB
Breakthrough Innovation Lab during my tenure was an organisation ideating, building, and launching successful business ventures in Hong Kong, Taiwan, and Macau.
Launched
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WOW Sports - Sports tournament competition, mobile application.
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Gofull - Hong Kong's first mobile power bank rental service, mobile application.
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Oction - Platform for users to bid on popular items including consumer electronics, mobile application.
Key Milestones
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Oversaw the acquisition of WOW Sports by Clashem, Red Bull's own sports-video competition application.
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Successfully negotiated power bank rent/return contract with 7-Eleven Hong Kong to be featured in 928 locations across the territory.
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Generated HK$10M in monthly revenue acting as Oction's Product Manager.
January 2017 - July 2017
PRODUCT MANAGER | OCTION
Oction was Hong Kong, Taiwan, and Macau's premier mobile auction application enabling users to bid on their favourite items including consumer electronics, collectibles, and more. As a subsidiary company of Breakthrough Innovation Lab, I acted as Product Manager and oversaw the development, launch and growth of Oction from January 2017 until July 2017.
Key Milestones
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Achieved HK$10M in monthly revenue.
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Acquired 100,000 users.
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Expanded into 3 markets (Hong Kong, Macau, Taiwan).
Responsiblities
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Product management.
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Growth management.
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Product development.
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Operations management.
EXPERTISE
STARTUP GROWTH AND MARKETING
Got a startup you're looking to scale quickly?
I've led multiple startups to their first $1M USD in revenue and beyond. Let me help you put in place the strategies you require to grow quickly and sustainably.
DATA ANALYTICS
Not sure how to track your metrics?
I have experience building data dashboards and helping founders identify the key business metrics required to grow their company successfully. I can help you identify what you should and should not be focused on to ensure maximum growth efficiency.
CONNECT
If you'd like to learn more about me and how I can help you scale up your early-stage venture, get in touch with me via the channels below.
Singapore
+65 9246 6439